When AI Can Do More, What Makes You Valuable? | Will Croushorn
Will Croushorn is leading AI in the physical world at Wendy’s and is one of those people who really has their ear to the ground with AI. I’m super grateful to him for being so generous with his time when he was here in Knoxville. I had the opportunity to interview him for a panel at the AInnovation Summit 2026 at the Haslam College of Business and for an episode of The Marketer Exchange, where we talked agentic, Town, Dots, how Will decides what to delegate to AI versus what he does himself, how he keeps up with the pace of change, how AI has increased the importance of brand-consumer relationships, using AI to unlock new customer experiences, and the importance of using AI to develop your own expertise rather than just outsourcing your tasks. He closes with an encouragement to all of us about the opportunities AI creates if we find the things we’re curious about and stay focused on serving people.