Paid Social in 2026: AI, Automation, and What Actually Works | Katt Wade
What does paid social actually look like in 2026?
In this episode, I sit down with Katt Wade, a UK-based paid social specialist who has worked agency-side, spent seven years at eBay, and now works in paid social for Primark.
We discuss:
* The difference between always-on vs campaign-based marketing
* What agency life really looks like day to day
* How AI and automation are changing Meta and paid social platforms
* Why authenticity matters more than ever
* Common mistakes brands make in paid social
* Certifications vs hands-on experience
* How students and early-career marketers can break into the industry
If you’re a marketing student, early-career professional, or performance marketer trying to stay ahead of platform changes, this episode will give you practical insight from someone in the trenches.